GTM Analytics Lead: Revenue Strategy & Insights

Thatch; Austin (TX); Remote; USD 112,000 - 145,000; Full time

Job summary

Thatch is seeking a GTM Analytics lead within Revenue Strategy to own how we measure GTM performance, understand channel economics, and govern the data foundation behind strategic decisions. You will partner with Marketing, Data Science, Finance and RevOps to define metrics and drive recommendations that shape where Thatch invests.

You will build performance frameworks across the full customer lifecycle, own the data strategy, and provide forecasting, planning, and executive reporting support.

Qualifications

• 5 to 8 years in GTM analytics, RevOps, BizOps, strategy, or FP&A at a high-growth B2B company.
• Expert SQL with telemetry data and BI tools.
• Own metric definitions and data standards.
• Systems thinking across CRM, warehouse, BI, GTM execution.
• Commercial judgment on GTM and SaaS metrics.
• Cross-functional influence without formal authority.
• Executive communication: turn analysis into recommendations.
• Ownership: own numbers, catch errors, raise risks.

Responsibilities

• Build GTM performance frameworks across lifecycle.
• Own framework for win rates, CAC, payback, conversions by segment/geography/channel.
• Partner with Marketing, Data Science, Finance on respective areas.
• Spot trends and recommend where to invest or pull back.
• Prioritize analytics roadmap by business impact.
• Define GTM data strategy and governance.
• Drive adoption of governed metrics and BI across GTM.

Skills

GTM analytics

RevOps

SQL

BI tools

Data governance

Systems thinking

GTM metrics

Executive communication

Ownership

Job description

Thatch is seeking a GTM Analytics lead within Revenue Strategy to own how we measure GTM performance, understand channel economics, and govern the data foundation behind strategic decisions. You will partner with Marketing, Data Science, Finance and RevOps to define metrics and drive recommendations that shape where Thatch invests.

You will build performance frameworks across the full customer lifecycle, own the data strategy, and provide forecasting, planning, and executive reporting support.