Remote Growth Marketing Transformation Lead

world4822stri986des; Vienna (VA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off and holidays

Tuition reimbursement and professional

Travel opportunities

Flexible work schedule (on-site,remote

Job summary

WorldStrides, a leader in educational travel, seeks a Marketing Transformation Lead to drive a digital-first growth engine. You will embed in growth, customer experience, and marketing effectiveness initiatives, building scalable playbooks and always-on experimentation using AI tools and code.

Reporting to the Director, Transformation & Performance, you will own the stack and funnel, oversee website testing and optimization, and coordinate across teams to ship measurable improvements in lead

Qualifications

• Bachelor's degree in Marketing, Business, IS or related field.
• 5+ years in digital, growth or performance marketing.
• Hands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).
• Track record running an always-on website testing program.
• Paid media agency management with budget and performance accountability.

Responsibilities

• Own end-to-end marketing process across channels, reducing time to insight and time to market.
• Own the marketing stack and funnel data pipeline, from ad platforms and tag management through forms, CRM and registration (GA4, GTM, conversion APIs, UTMs, HubSpot).
• Ensure every lead traces from source, campaign and creative to registration. Feed offline/CRM conversions to ad platforms to optimize for registrations.
• Define the future-state marketing experience, maintain the funnel map and align stakeholders on how it evolves.
• Monitor the pipeline and fix broken tags, dropped fields and routing errors before they reach reporting.
• Own form-to-CRM workflows (field mapping, lead routing, nurture triggers); set clear acceptance criteria for IT or build it directly.

Skills

Digital marketing

Growth marketing

Analytics

AI tools

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, IS or related field

Tools

GA4

GTM

HubSpot

UTM governance

Job description

WorldStrides, a leader in educational travel, seeks a Marketing Transformation Lead to drive a digital-first growth engine. You will embed in growth, customer experience, and marketing effectiveness initiatives, building scalable playbooks and always-on experimentation using AI tools and code.

Reporting to the Director, Transformation & Performance, you will own the stack and funnel, oversee website testing and optimization, and coordinate across teams to ship measurable improvements in lead