Growth Marketing Transformation Lead with AI

WorldStrides; Vienna (VA); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Tuition reimbursement

Flexible schedule

Paid time off & holidays

Travel opportunities

Job summary

WorldStrides, a global educational travel leader, seeks a Marketing Transformation Lead to embed in high-impact growth initiatives. You will drive the marketing stack, data pipelines, and always-on experimentation across channels, focusing on lead quality and registrations.

You will partner with IT and Product, manage agencies, and leverage AI tools to ship scalable automations and playbooks. This role blends analytics, creative testing, and technical execution.

Qualifications

• Bachelor’s degree in Marketing, Business, IS or related field (or equivalent).
• 5+ years in digital, growth or performance marketing, or marketing ops.
• Hands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).
• Track record running an always-on website testing program.
• Paid media agency management with budget and performance accountability.
• Cross-functional delivery with Product and IT, including requirements and QA.
• Everyday use of AI tools to build (e.g., Claude Code, Cursor, n8n).
• Working knowledge of GA4, GTM, UTM governance and HubSpot or similar CRM.
• Comfortable with ambiguity; you frame problems and ship.
• Clear writer who can explain technical issues to vendors, developers and VPs.

Responsibilities

• Serve as end-to-end owner of the marketing process across channels, reducing time to insight and time to market.
• Own the marketing stack and funnel data pipeline, from ad platforms and tag management through forms, CRM and registration (GA4, GTM, conversion APIs, UTMs, HubSpot).
• Ensure every lead traces from source, campaign and creative to registration; feed offline/CRM conversions to ad platforms to optimize for registrations.
• Define the future-state marketing experience, maintain the funnel map and align stakeholders on how it evolves.
• Monitor the pipeline and fix broken tags, dropped fields and routing errors before they reach reporting.
• Own form-to-CRM workflows (field mapping, lead routing, nurture triggers); set clear acceptance criteria for IT or build it directly.
• Run website experimentation as an always-on program.
• Develop and prioritize hypotheses from analytics, research and performance data.
• Launch, measure and scale winning tests, tied to lead quality and registrations, not just clicks.
• Instrument every test before launch and keep a shared test log.

Skills

Digital marketing

Ad-to-CRM data pipeline

Website testing

Agency management

Cross-functional delivery

AI tooling

Technical writing

GA4/GTM/UTM governance

HubSpot or similar CRM

Ambiguity tolerance

Education

Bachelor’s degree in Marketing, Business, IS

Tools

GA4

GTM

UTM governance

HubSpot

Claude Code

Cursor

n8n

HTML/CSS/JS

SQL

Python

Job description

WorldStrides, a global educational travel leader, seeks a Marketing Transformation Lead to embed in high-impact growth initiatives. You will drive the marketing stack, data pipelines, and always-on experimentation across channels, focusing on lead quality and registrations.

You will partner with IT and Product, manage agencies, and leverage AI tools to ship scalable automations and playbooks. This role blends analytics, creative testing, and technical execution.