Growth-Driven Demand Marketing Manager — Remote/Hybrid

WorldStrides; United States; Hybride; USD 105 000 - 110 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

FSA/HSA options

Paid holidays

PTO

Résumé du poste

WorldStrides seeks a proactive Demand Marketing Manager to drive enrollment growth through multi-channel acquisition programs, leveraging digital and direct mail channels. You will optimize campaigns, partner with Creative and Analytics, and translate insights into high-impact strategies that boost qualified inquiries and enrollments.

Ideal candidates bring deep lead-generation experience, strong analytics, ownership mindset, and the ability to influence budgets in a dynamic, growth-focused

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 6+ years of experience in demand generation, acquisition marketing, or performance marketing.
• Hands-on experience with Power BI or similar reporting tools.
• Strong analytical skills with data-driven decision making.
• Hands-on experience with paid search and paid social lead generation with optimization.

Responsabilités

• Develop and execute acquisition strategies driving inquiries, enrollments, and revenue.
• Collaborate with Creative and Analytics to design audience-aware campaigns.
• Build programs aligned to objectives, audience needs, and insights.
• Coordinate campaigns across digital and direct mail to maximize reach and conversion.

Connaissances

Paid search

Paid social

Audience targeting

Retargeting

Conversion optimization

Analytics

Budget management

Formation

Bachelor's degree in marketing, business, communications, or related field

Outils

Power BI

Description du poste

WorldStrides seeks a proactive Demand Marketing Manager to drive enrollment growth through multi-channel acquisition programs, leveraging digital and direct mail channels. You will optimize campaigns, partner with Creative and Analytics, and translate insights into high-impact strategies that boost qualified inquiries and enrollments.

Ideal candidates bring deep lead-generation experience, strong analytics, ownership mindset, and the ability to influence budgets in a dynamic, growth-focused