Growth Architect: Marketing Transformation Lead

WorldStrides; United States; Hybride; USD 115 000 - 130 000; Plein temps

Avantages offerts par ce poste

Comprehensive health benefits

Generous paid time off

Tuition and certifications support

Travel opportunities

Flexible work schedule

Employee Resource Groups

EAP and wellness resources

Parental, caregiver, and disability-le

Discount programs

Engaging, collaborative environment

Résumé du poste

WorldStrides is seeking a Marketing Transformation Lead to act as a forward-deployed marketer, embedding in high-impact growth, customer experience and marketing effectiveness initiatives. You will own the stack and funnel, lead across teams, and drive always-on experimentation using AI tools and code.

Reporting to the Director, Transformation & Performance, you will build scalable playbooks, measure outcomes, and ensure solutions are launched and measured with a data-driven mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, IS or related field (or equivalent).
• 5+ years in digital, growth or performance marketing, or marketing ops.
• Hands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).
• Track record running an always-on website testing program.
• Paid media agency management with budget and performance accountability.
• Cross-functional delivery with Product and IT, including requirements and QA.
• Everyday use of AI tools to build (e.g., Claude Code, Cursor, n8n).
• Working knowledge of GA4, GTM, UTM governance and HubSpot or similar CRM.
• Comfortable with ambiguity; you frame problems and ship.
• Clear writer who can explain technical issues to vendors, developers and VPs.

Responsabilités

• Own the marketing funnel across channels and reduce time to insight and time to market.
• Own the marketing stack and data pipeline (GA4, GTM, forms, CRM, registrations).
• Ensure every lead traces from source to registration and feed offline/CRM conversions to ad platforms.
• Define the future-state marketing experience and maintain the funnel map.
• Monitor the pipeline and fix tagging, fields, routing before reporting.
• Own form-to-CRM workflows; set acceptance criteria for IT or build it.

Connaissances

Digital marketing

Growth marketing

Performance marketing

Analytics & data-driven

AI tools usage

Cross-functional leadership

GA4

GTM

HubSpot

Formation

Bachelor’s degree in Marketing, Business, IS or related field

Outils

GA4

GTM

HubSpot

Claude Code

Cursor

n8n

Description du poste

WorldStrides is seeking a Marketing Transformation Lead to act as a forward-deployed marketer, embedding in high-impact growth, customer experience and marketing effectiveness initiatives. You will own the stack and funnel, lead across teams, and drive always-on experimentation using AI tools and code.

Reporting to the Director, Transformation & Performance, you will build scalable playbooks, measure outcomes, and ensure solutions are launched and measured with a data-driven mindset.