Enrollment Growth Marketing Manager

Worldstrides; Charlottesville (VA); Hybrid; USD 105,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Tuition reimbursement

Travel opportunities

Flexible schedule

Job summary

WorldStrides is seeking a proactive Demand Marketing Manager to drive enrollment growth through digital and direct mail programs. You will generate qualified inquiries, optimize campaigns, and improve marketing efficiency across channels.

The role requires deep experience in paid search and paid social lead generation, strong analytics, and ownership mindset. We offer flexible on-site, remote, and hybrid work options with comprehensive benefits.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 6+ years in demand generation, acquisition marketing, or performance marketing.
• Hands-on experience with paid search and paid social lead generation, including audience targeting, retargeting, and conversion optimization.
• Proven record of driving measurable results across paid and owned marketing channels.
• Strong analytical skills with the ability to translate data into clear actions.

Responsibilities

• Develop and execute acquisition strategies that drive inquiries, enrollments, and revenue growth.
• Coordinate campaigns across digital and direct mail channels to maximize reach and conversion.
• Lead paid search, paid social, display, retargeting, and emerging channels with data-driven optimization.
• Build audiences from CRM and website data to improve targeting and efficiency.
• Analyze results and scale successful campaigns with cross-functional teams.

Skills

Paid search & social

Analytics

Power BI

Budget management

Project management

Cross-functional collaboration

Demand generation

Communication

Education

Bachelor's degree in marketing or related field

Tools

Power BI

Job description

WorldStrides is seeking a proactive Demand Marketing Manager to drive enrollment growth through digital and direct mail programs. You will generate qualified inquiries, optimize campaigns, and improve marketing efficiency across channels.

The role requires deep experience in paid search and paid social lead generation, strong analytics, and ownership mindset. We offer flexible on-site, remote, and hybrid work options with comprehensive benefits.