Remote Growth Marketing Tech Lead

Yendo; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Insurance

401K

Unlimited PTO

Job summary

Yendo is seeking a Growth Marketing Technology Lead to own the data and technology infrastructure powering acquisition and lifecycle growth. You will manage connectors, data flows, and platform integrations across paid channels, with a focus on robust tracking and compliant data handling.

The role sits at the intersection of marketing, data engineering, and product, reporting into Growth leadership. You will be fully responsible for the reliability of event tracking and the evolution of MarTech

Qualifications

• 5+ years in marketing technology, data engineering, or analytics engineering.
• Own tracking infrastructure end-to-end and debug data loss or attribution breakage.

Responsibilities

• Own End-to-End Conversion Tracking (Web & Mobile).
• Own conversion tracking for Yendo's core funnel across web and mobile.
• Ensure accurate tracking and attribution across Google Ads, Meta (including CAPI), AppsFlyer, GA4, and internal reporting.
• Diagnose and resolve tracking discrepancies, data loss, and integration issues across GTM, pixels, mobile SDKs, and in-app events (client-side and server-side).
• Own Lifecycle & Website Technical Infrastructure and maintain lifecycle infrastructure: email triggers, retargeting, and deep linking.

Skills

Self-starter

Cross-functional communicator

Ownership of tracking

Education

Bachelor's degree in a technical field

Tools

Segment

Snowflake

AppsFlyer

Google Tag Manager

Meta CAPI

GA4

Job description

Yendo is seeking a Growth Marketing Technology Lead to own the data and technology infrastructure powering acquisition and lifecycle growth. You will manage connectors, data flows, and platform integrations across paid channels, with a focus on robust tracking and compliant data handling.

The role sits at the intersection of marketing, data engineering, and product, reporting into Growth leadership. You will be fully responsible for the reliability of event tracking and the evolution of MarTech