Remote Digital Marketing Specialist for Growth & ROI

Simera; San Francisco (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Simera is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that build brand awareness, generate leads, and drive growth. The role requires strong channel expertise, data-driven optimization, and collaboration across content, design, and sales.

The ideal candidate will manage paid search, social ads, SEO, email, and content marketing, analyze performance, run A/B tests, and report insights to improve ROI and conversions while staying aligned with company goals.

Qualifications

• Experience managing digital marketing campaigns.
• Strong knowledge of paid advertising platforms (Google Ads, Meta Ads).
• Experience with SEO, content marketing, social media, and email marketing.
• Strong analytical and data interpretation skills.
• Proficient with analytics platforms (Google Analytics, Search Console).
• Ability to run A/B tests and optimize campaigns.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Monitor campaign performance and key metrics like ROI and conversions.
• Conduct keyword and audience research to identify growth opportunities.
• Create, coordinate, and optimize content for websites, social media, email, and ads.
• Collaborate with design, content, and sales teams to ensure consistency.
• Provide performance reports with actionable insights.

Skills

Campaign management

Data-driven optimization

Cross-functional collaboration

Content marketing

Analytics interpretation

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Simera is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that build brand awareness, generate leads, and drive growth. The role requires strong channel expertise, data-driven optimization, and collaboration across content, design, and sales.

The ideal candidate will manage paid search, social ads, SEO, email, and content marketing, analyze performance, run A/B tests, and report insights to improve ROI and conversions while staying aligned with company goals.