Remote Growth Marketing Strategist

Simera; San Francisco (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Remote-work-ready

Job summary

Simera is seeking a creative, analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The role demands hands-on campaign management, data-driven decision making, and a relentless focus on performance.

You will oversee multi-channel campaigns (Google Ads, Meta, LinkedIn), conduct audience and keyword research, create engaging content, run A/B tests, monitor metrics, and report

Qualifications

• Strong knowledge of digital marketing channels and campaign management.
• Experience with paid advertising platforms and optimization.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Ability to analyze data and make data-driven decisions.

Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing

Paid advertising

SEO/SEM

Analytics

A/B testing

Content marketing

Email marketing

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

Simera is seeking a creative, analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The role demands hands-on campaign management, data-driven decision making, and a relentless focus on performance.

You will oversee multi-channel campaigns (Google Ads, Meta, LinkedIn), conduct audience and keyword research, create engaging content, run A/B tests, monitor metrics, and report