Remote Digital Marketing Specialist — Growth & ROI

Simera; San Francisco (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

Simera is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital campaigns that boost brand awareness, generate leads, and drive growth. You will own cross-channel strategies across search, social, email, and content, using data to improve performance and ROI.

You will conduct keyword research, monitor budgets, analyze results, and report insights. Collaboration with content, design, and sales teams is essential to align initiatives with business goals.

Qualifications

• Strong knowledge of digital marketing channels and analytics.
• Experience with paid advertising platforms and campaign optimization.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Analytical and data-driven decision making.
• Experience with analytics tools like Google Analytics or GA4.

Responsibilities

• Develop and execute digital marketing strategies across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword, audience, and competitive research to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and campaigns.
• Monitor budgets, conversions, traffic, and key marketing metrics.
• Analyze data and generate performance reports and actionable insights.
• Carry out A/B testing of ads, landing pages, and messaging.
• Improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and website performance improvements.
• Maintain documentation, calendars, and performance records.

Skills

Digital marketing

Paid advertising

SEO/SEM

Analytics

Google Analytics

A/B testing

Campaign optimization

Lead generation

Content marketing

Copywriting

Cross-functional teamwork

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Search Console

Job description

Simera is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital campaigns that boost brand awareness, generate leads, and drive growth. You will own cross-channel strategies across search, social, email, and content, using data to improve performance and ROI.

You will conduct keyword research, monitor budgets, analyze results, and report insights. Collaboration with content, design, and sales teams is essential to align initiatives with business goals.