Full-Stack Growth Marketer

Just Appraised Inc.; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Just Appraised is seeking a Growth Marketer to build and run programs that turn our existing customer base and top-of-funnel activity into pipeline. This full‑stack, hands‑on role prioritizes demand gen over pure product marketing and values end‑to‑end ownership with limited team support.

You’ll own customer marketing, proactive email lead gen, webinars, and case studies, with opportunities to dabble in light product marketing and on‑brand design. Collaboration with Sales and CS is essential.

Qualifications

• B2B marketing experience with a demand-gen leaning.
• GovTech marketing experience preferred but not required
• Hands-on experience running email marketing programs end to end
• Experience owning webinars start to finish
• Comfortable writing customer case studies and shepherding them through approvals
• Some exposure to product marketing (positioning, launch content, sales enablement) is a plus
• Design/visual skills are a strong plus
• Full‑stack mindset: hands-on across multiple channels rather than a narrow specialist

Responsibilities

• Own marketing programs that drive expansion within the existing customer base, partnering with Customer Success on cross-sell and upsell plays.
• Build a customer marketing motion with lifecycle comms, updates, and advocacy that increases engagement and supports Sales and CS.
• Stand up proactive, always-on lead gen email programs and manage nurture, segmentation, cadence, and reporting.
• Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences.
• Source, write, and publish customer case studies for credible proof points in active deals.
• Support light product marketing: sales collateral, roadmap slides, and competitive input.
• Optional design contributions: clean, on-brand visuals for slides and one-pagers.

Skills

B2B marketing

Demand-gen

Email marketing

Webinars

Case studies

Product marketing exposure

Design/visual skills

Full-stack mindset

Tools

Salesforce

Hubspot

Zoom Webinar

Job description

Just Appraised is seeking a Growth Marketer to build and run programs that turn our existing customer base and top-of-funnel activity into pipeline. This full‑stack, hands‑on role prioritizes demand gen over pure product marketing and values end‑to‑end ownership with limited team support.

You’ll own customer marketing, proactive email lead gen, webinars, and case studies, with opportunities to dabble in light product marketing and on‑brand design. Collaboration with Sales and CS is essential.