Remote Growth Lead: Activation & AI-Driven Experiments

Block; California City (CA); Ibrido; USD 150.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Medical insurance

Flexible time off

Retirement plans

Family planning

Descrizione del lavoro

Block is seeking a Growth Manager to lead activation and habituation for Cash App. You’ll own how customers find their first meaningful moment and turn it into a lasting habit, setting strategy, roadmaps, and experiment backlogs in collaboration with Engineering, ML, Design, and Analytics.

You’ll test onboarding flows, in‑app prompts, eligibility logic, and incentive mechanics while driving customer communications across push, email, SMS, and in‑app channels.

Competenze

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped.
• Experience shaping the product experience itself and working directly with engineers to ship it.
• Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required
• Hands‑on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
• Clear, structured, takeaway‑first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations
• Experience with incentive mechanics or in‑app personalization
• SQL and AI‑assisted analysis for self‑serve opportunity sizing
• fintech, financial services, or healthcare)

Mansioni

• Set the strategy for activation and habituation and own the roadmap and experiment backlog.
• Work directly with Engineering, ML, Design, and Analytics to ship onboarding flows, in-app surfaces and prompts, eligibility logic, and incentive mechanics.
• Manage customer communications across push, email, SMS, and in‑app within the Cash App Engagement Marketing team.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand as a peer to these teams.
• Define growth in an AI‑driven decisioning world and ensure experiments drive scalable wins.
• Score ideas by impact and effort and ship product changes and messages accordingly.

Conoscenze

Growth product

Growth marketing

Lifecycle marketing

CRM

Growth strategy

Business operations

Consumer analytics

SQL

AI-assisted analysis

Incentive mechanics

In-app personalization

Communication

Strumenti

Braze

Iterable

Salesforce Marketing Cloud

Descrizione del lavoro

Block is seeking a Growth Manager to lead activation and habituation for Cash App. You’ll own how customers find their first meaningful moment and turn it into a lasting habit, setting strategy, roadmaps, and experiment backlogs in collaboration with Engineering, ML, Design, and Analytics.

You’ll test onboarding flows, in‑app prompts, eligibility logic, and incentive mechanics while driving customer communications across push, email, SMS, and in‑app channels.