Head of Growth (Flexible with Remote Work)

Block; California City (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement plans

Family planning

Job summary

Block is seeking a Growth Manager to lead activation and habituation for Cash App. You’ll own how customers find their first meaningful moment and turn it into a lasting habit, setting strategy, roadmaps, and experiment backlogs in collaboration with Engineering, ML, Design, and Analytics.

You’ll test onboarding flows, in‑app prompts, eligibility logic, and incentive mechanics while driving customer communications across push, email, SMS, and in‑app channels.

Qualifications

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped.
• Experience shaping the product experience itself and working directly with engineers to ship it.
• Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required
• Hands‑on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
• Clear, structured, takeaway‑first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations
• Experience with incentive mechanics or in‑app personalization
• SQL and AI‑assisted analysis for self‑serve opportunity sizing
• fintech, financial services, or healthcare)

Responsibilities

• Set the strategy for activation and habituation and own the roadmap and experiment backlog.
• Work directly with Engineering, ML, Design, and Analytics to ship onboarding flows, in-app surfaces and prompts, eligibility logic, and incentive mechanics.
• Manage customer communications across push, email, SMS, and in‑app within the Cash App Engagement Marketing team.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand as a peer to these teams.
• Define growth in an AI‑driven decisioning world and ensure experiments drive scalable wins.
• Score ideas by impact and effort and ship product changes and messages accordingly.

Skills

Growth product

Growth marketing

Lifecycle marketing

CRM

Growth strategy

Business operations

Consumer analytics

SQL

AI-assisted analysis

Incentive mechanics

In-app personalization

Communication

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

The Role Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them.

You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.

Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app. You'll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group. You'll be just as comfortable shipping a product change as you are writing and launching a message or building the model behind an upsell engine.

People who thrive here have come from growth product, growth marketing, lifecycle, business operations, and consumer analytics. Your roadmap shapes what Cash App builds, not just what it sends.

Every lever is fair game. Product changes, in-app experiences, incentives, and comms are all yours to test and combine.

You'll help define what growth looks like as decisioning becomes increasingly AI-driven. Every experiment you run feeds, and is shaped by, the AI and automation stack we're building.

Score every idea against expected impact and effort, whether it's a product change, an in-app surface, an incentive, or a message.

Ship directly with Engineering, ML, and Design. That covers product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as the customer communications that support them.

Push the frontier on AI decisioning and automation, and help define how growth work evolves as AI moves further into the decisioning layer.

Bring what you learn back to the Engagement Marketing team so wins scale across Cash App's broader lifecycle programs.

Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams.

Requirements

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped
• Experience shaping the product experience itself and working directly with engineers to ship it
• Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required
• Hands‑on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
• Clear, structured, takeaway‑first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations
• Experience with incentive mechanics or in‑app personalization
• Braze, Iterable, or similar CRM and marketing automation platforms
• SQL and AI‑assisted analysis for self‑serve opportunity sizing
• fintech, financial services, or healthcare)

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Benefits

• Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.
• Each of our brands unlocks different aspects of the economy for more people.
• Square makes commerce and financial services accessible to sellers.
• Cash App is the easy way to spend, send, and store money.
• Afterpay is transforming the way customers manage their spending over time.
• TIDAL is a music platform that empowers artists to thrive as entrepreneurs.
• Together, we’re helping build a financial system that is open to everyone.