Head of Growth (Flexible with Remote Work)

Block; San Francisco (CA); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block is seeking a Growth Manager for Cash App to own activation and habituation, shaping how users reach their first meaningful moment and turn it into a lasting habit. You will define the strategy, roadmap, and experiment backlog, collaborating with Engineering, ML, Design, and Analytics to ship impactful changes.

You will optimize onboarding flows, in-app experiences, incentives, and communications across push, email, SMS, and in-app channels, pushing AI-driven decisioning in growth programs.

Qualifications

• 5+ years in growth product/marketing or CRM in a B2C tech environment.
• Own growth goals end-to-end with measurable impact and ownership of what’s built and shipped.
• Shape product experiences and ship with engineers to create impact.
• Strong data instincts; size opportunities and diagnose funnels from first principles.
• Experience with marketing automation platforms or confident to ramp quickly.
• Clear, structured, takeaway-first communication and actionable recommendations.

Responsibilities

• Define growth strategy, goals, and roadmap for activation and habituation.
• Own the experiment backlog and ship product changes with Eng/ML/Design.
• Test onboarding, in-app prompts, incentives, and messaging across channels.
• Collaborate across Product, Analytics, Martech, Creative, and Brand teams.
• Lead AI-driven decisioning to scale growth efforts across lifecycle programs.

Skills

Growth product

Growth marketing

Lifecycle marketing

CRM

Growth strategy

Business operations

Consumer analytics

Data interpretation

Tools

Braze

Iterable

SFMC

SQL

AI tools

Job description

The Role

Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them.You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app. You'll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group. You'll be just as comfortable shipping a product change as you are writing and launching a message or building the model behind an upsell engine.People who thrive here have come from growth product, growth marketing, lifecycle, business operations, and consumer analytics. Your roadmap shapes what Cash App builds, not just what it sends.Every lever is fair game.

Product changes, in-app experiences, incentives, and comms are all yours to test and combine.You'll help define what growth looks like as decisioning becomes increasingly AI-driven. Every experiment you run feeds, and is shaped by, the AI and automation stack we're building.Score every idea against expected impact and effort, whether it's a product change, an in-app surface, an incentive, or a message.Ship directly with Engineering, ML, and Design. That covers product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as the customer communications that support them.Push the frontier on AI decisioning and automation, and help define how growth work evolves as AI moves further into the decisioning layer.Bring what you learn back to the Engagement Marketing team so wins scale across Cash App's broader lifecycle programs.

Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams.

5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment~ A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped~ Experience shaping the product experience itself and working directly with engineers to ship it~ Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required~ Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly~ Clear, structured, takeaway-first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations

fintech, financial services, or healthcare)Experience with incentive mechanics or in-app personalizationBraze, Iterable, or similar CRM and marketing automation platformsSQL and AI-assisted analysis for self-serve opportunity sizing

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.

• Remote work
• medical insurance
• flexible time off
• retirement savings plans
• modern family planning

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makes commerce and financial services accessible to sellers.

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is the easy way to spend, send, and store money.

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Together, we’re helping build a financial system that is open to everyone.Privacy Policy