Senior Mobile Growth Lead - App Acquisition & Activation

Investwithroots; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Roots is seeking a senior, hands-on growth marketer to build our mobile growth engine from the ground up. You’ll own app acquisition, ASO, lifecycle engagement, attribution, and experimentation while applying a multi-channel mindset across paid, owned, referral, and web-to-app channels.

This role is mobile-first, but not mobile-only. You’ll shape activation and retention strategies, collaborate with product and engineering on attribution, deep links, SKAdNetwork, and measurement infrastructure,

Qualifications

• 7+ years of experience in growth or mobile growth marketing.
• Hands-on multi-channel growth across paid social/search, app campaigns, lifecycle, referral, or web-to-app.
• ASO experience across iOS and Android.
• Experience with attribution platforms such as AppsFlyer, Adjust, Branch.
• Experience with lifecycle/messaging platforms such as Braze, Iterable, OneSignal.
• Strong analytical mindset and ability to design meaningful tests.
• Ability to build systems and processes for early-stage mobile growth.

Responsibilities

• Own mobile growth strategy for activation, engagement, and retention.
• Lead ASO across iOS and Android with keyword strategy and listing optimization.
• Build and maintain an ASO roadmap and tests to improve organic store performance.
• Manage mobile acquisition testing across channels (Apple Search Ads, Google App Campaigns, etc.).
• Partner with paid media and creative teams to align app acquisition with broader growth.
• Set up and optimize mobile lifecycle tools (Braze, Iterable, OneSignal).
• Design experiments with clear hypotheses and success criteria.
• Maintain a prioritized backlog and report on metrics.

Skills

Mobile growth

App Store Optimization

Lifecycle marketing

Analytics

Experiment design

Tools

AppsFlyer

Adjust

Branch

Braze

Iterable

OneSignal

Job description

Roots is seeking a senior, hands-on growth marketer to build our mobile growth engine from the ground up. You’ll own app acquisition, ASO, lifecycle engagement, attribution, and experimentation while applying a multi-channel mindset across paid, owned, referral, and web-to-app channels.

This role is mobile-first, but not mobile-only. You’ll shape activation and retention strategies, collaborate with product and engineering on attribution, deep links, SKAdNetwork, and measurement infrastructure,