Remote Growth Intelligence Lead for GTM & AI

Lumen; Salem (OR); A distancia; USD 111.000 - 148.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations. You will collaborate with Marketing and Strategy to drive next-best-action motions and improve lead progression from marketing to sales.

This role reports to the Senior Manager, GTM Growth & Adoption and supports audiences, nurture, and activation strategies across platforms. A strong background in growth analytics and decisioning is required.

Formación

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.

Responsabilidades

• Define customer state, eligibility, readiness, and progression criteria that determine where customers enter and move through the marketing funnel.
• Translate customer attributes, intent signals, and commercial priorities into prioritization logic, next-best-action sequencing, and acceptance criteria for audience recommendations.
• Partner with Growth Strategy Leads to specify the audience, nurture, next-best-action approach, channel, and sales handoff requirements associated with each recommendation.
• Work with Intelligence, Decisioning, and Targeting teams to validate that models and business rules reflect growth needs and produce actionable outputs.
• Coordinate with the GTM Tech Lead to sequence requirements, manage dependencies, and operationalize decision logic through scalable workflows.
• Partner with GTM Tech Lead to establish the traceability needed to connect prioritized recommendations and audiences with downstream nurture strategies, activation motions, and commercial outcomes.
• Monitor recommendation quality and activation performance to identify gaps in signal coverage, eligibility, classification, routing, or execution.
• Lead the cross-functional feedback loop that converts test results, insights, and stakeholder feedback into improvement plans that optimize the model, workflows, and future capabilities.

Conocimientos

Growth strategy

Marketing analytics

Decisioning logic

Audience segmentation

Cross-functional collaboration

Educación

Bachelor’s degree

MBA

Herramientas

CRM

Marketing automation

Martech platforms

Descripción del empleo

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations. You will collaborate with Marketing and Strategy to drive next-best-action motions and improve lead progression from marketing to sales.

This role reports to the Senior Manager, GTM Growth & Adoption and supports audiences, nurture, and activation strategies across platforms. A strong background in growth analytics and decisioning is required.