Remote Growth Intelligence Lead

Lumen; Frankfort (KY); A distancia; USD 106.000 - 141.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations and drive next-best-action motions. The role will align GTM growth with audiences, nurturing and activation strategies to boost qualified lead conversion at scale.

Reporting to the Senior Manager, GTM Growth & Adoption, you will partner with Marketing and Strategy teams to ensure model and rule alignment with business goals and drive measurable outcomes from marketing to sales.

Formación

• Bachelor’s degree and 6+ years in growth strategy, GTM, marketing analytics, or a related function.
• Strong understanding of customer segmentation, funnel progression, and decisioning logic.
• Experience translating insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and technology teams.
• Strong commercial and analytical judgment, including assessing signal quality and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills.

Responsabilidades

• Define customer state, eligibility, readiness, and progression criteria for the marketing funnel.
• Translate customer attributes, intent signals, and priorities into prioritization logic and audience recommendations.
• Partner with Growth Strategy Leads to specify audience, nurture, next-best-action approach, channel, and sales handoff requirements.
• Work with Intelligence, Decisioning, and Targeting teams to validate models and drive actionable outputs.
• Coordinate with the GTM Tech Lead to sequence requirements and operationalize decision logic through scalable workflows.
• Partner with GTM Tech Lead to link prioritized recommendations with downstream nurture strategies and outcomes.
• Monitor recommendation quality and activation performance to identify gaps in signal coverage.
• Lead cross-functional feedback to improve the model, workflows, and future capabilities.

Conocimientos

Growth strategy

GTM analytics

Marketing analytics

Decisioning logic

Cross-functional leadership

Executive communication

Educación

Bachelor’s degree

Herramientas

CRM platforms

Marketing automation

Martech tools

Descripción del empleo

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations and drive next-best-action motions. The role will align GTM growth with audiences, nurturing and activation strategies to boost qualified lead conversion at scale.

Reporting to the Senior Manager, GTM Growth & Adoption, you will partner with Marketing and Strategy teams to ensure model and rule alignment with business goals and drive measurable outcomes from marketing to sales.