Growth Intelligence Lead for GTM Activation

Lumen; Cheyenne (WY); Remoto; USD 106.000 - 155.000; Tempo pieno

Descrizione del lavoro

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations and scalable next-best-action motions. You will align marketing, strategy, and data teams to drive qualified leads and optimize GTM growth criteria.

The role emphasizes cross-functional collaboration, model validation, and execution of audience recommendations, with a clear focus on driving activation and commercial outcomes in a remote U.S. setting.

Competenze

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or a related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.

Mansioni

• Define customer state, eligibility, readiness, and progression criteria that determine where customers enter and move through the marketing funnel.
• Translate customer attributes, intent signals, and commercial priorities into prioritization logic, next-best-action sequencing, and acceptance criteria for audience recommendations.
• Partner with Growth Strategy Leads to specify the audience, nurture, next-best-action approach, channel, and sales handoff requirements associated with each recommendation.
• Work with Intelligence, Decisioning, and Targeting teams to validate that models and business rules reflect growth needs and produce actionable outputs.
• Coordinate with the GTM Tech Lead to sequence requirements, manage dependencies, and operationalize decision logic through scalable workflows.
• Partner with GTM Tech Lead to establish the traceability needed to connect prioritized recommendations and audiences with downstream nurture strategies, activation motions, and commercial outcomes.
• Monitor recommendation quality and activation performance to identify gaps in signal coverage, eligibility, classification, routing, or execution.
• Lead the cross-functional feedback loop that converts test results, insights, and stakeholder feedback into improvement plans that optimize the model, workflows, and future capabilities.

Conoscenze

Growth strategy

GTM analytics

Marketing analytics

Decisioning logic

Cross-functional leadership

Executive communication

Problem solving

Formazione

Bachelor’s degree

MBA or advanced degree

Descrizione del lavoro

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations and scalable next-best-action motions. You will align marketing, strategy, and data teams to drive qualified leads and optimize GTM growth criteria.

The role emphasizes cross-functional collaboration, model validation, and execution of audience recommendations, with a clear focus on driving activation and commercial outcomes in a remote U.S. setting.