Remote Growth Intelligence Lead: Next-Best-Action Architect

Lumen; Lincoln (NE); A distancia; USD 106.000 - 141.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Growth Intelligence Lead to translate customer and commercial signals into prioritized growth recommendations. You will align next-best-action models with nurture and activation strategies to drive qualified lead conversion across Marketing and Sales.

Reporting to the Senior Manager, GTM Growth & Adoption, you will collaborate with Marketing and Strategy teams to ensure actionable, scalable growth motions and decision criteria across the funnel.

Formación

• Bachelor’s degree required; 6+ years in growth strategy, GTM, or marketing analytics.
• Strong understanding of segmentation, funnel progression, and decisioning logic.
• Experience translating insights into actionable decision frameworks and business requirements.
• Ability to coordinate complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and Technology teams.
• Strong commercial and analytical judgment; able to lead without direct authority.
• Excellent written, verbal, and executive communication skills.

Responsabilidades

• Define customer state, eligibility, readiness, and progression criteria for marketing funnel.
• Translate attributes and signals into prioritization logic and audience recommendations.
• Partner with Growth Strategy to specify audience, nurture, and channel requirements.
• Validate models and business rules with Intelligence, Decisioning, and Targeting teams.
• Coordinate with GTM Tech Lead to sequence requirements and orchestrate workflows.
• Ensure traceability between recommendations and downstream nurture and outcomes.
• Monitor recommendation quality and activation performance to identify gaps.
• Lead cross-functional feedback loops to drive model and workflow improvements.

Conocimientos

Growth strategy

GTM

Marketing analytics

Customer segmentation

Decisioning logic

Executive communication

Educación

Bachelor’s degree

Herramientas

CRM

Marketing automation

Martech platforms

Descripción del empleo

Lumen is seeking a Growth Intelligence Lead to translate customer and commercial signals into prioritized growth recommendations. You will align next-best-action models with nurture and activation strategies to drive qualified lead conversion across Marketing and Sales.

Reporting to the Senior Manager, GTM Growth & Adoption, you will collaborate with Marketing and Strategy teams to ensure actionable, scalable growth motions and decision criteria across the funnel.