Remote Growth Intelligence Lead: Next-Best-Action Analytics

Lumen; Austin (TX); A distancia; USD 116.000 - 155.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations for next-best-action motions. The role shapes GTM growth motions and audiences at scale.

Reporting to the Senior Manager, GTM Growth & Adoption, this role aligns model development with nurture and activation strategies to drive qualified lead conversion and improve GTM decision criteria.

Formación

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or a related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.

Responsabilidades

• Define customer state, eligibility, readiness, and progression criteria for entering and moving through the marketing funnel.
• Translate attributes, intent signals, and priorities into prioritization logic and next-best-action sequencing.
• Partner with Growth Strategy Leads to specify audience, nurture, and channel requirements for recommendations.
• Coordinate with Intelligence, Decisioning, and Targeting teams to validate models and business rules.
• Work with GTM Tech Lead to sequence requirements and operationalize decision logic via scalable workflows.
• Establish traceability linking prioritized recommendations with downstream nurture strategies and outcomes.
• Monitor recommendation quality and activation to identify gaps in signal coverage and routing.
• Lead cross-functional feedback loops to drive improvement in models, workflows, and future capabilities.

Conocimientos

Customer segmentation

Funnel progression

Next-best-action concepts

Decisioning logic

Cross-functional coordination

Educación

Bachelor’s degree

Herramientas

CRM

Marketing Automation

Martech platforms

Descripción del empleo

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations for next-best-action motions. The role shapes GTM growth motions and audiences at scale.

Reporting to the Senior Manager, GTM Growth & Adoption, this role aligns model development with nurture and activation strategies to drive qualified lead conversion and improve GTM decision criteria.