Growth Intelligence Lead: Next-Best-Action & GTM

Lumen; Trenton (NJ); A distancia; USD 116.000 - 155.000; Jornada completa

Descripción de la vacante

Lumen, a trusted network for the AI-powered world, seeks a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations. You’ll partner with Marketing and Strategy to drive next-best-action motions at scale.

Reporting to the Senior Manager, GTM Growth & Adoption, you will align model development with nurture and activation strategies to improve lead conversion and GTM decision criteria across US-based opportunities.

Formación

• Bachelor’s degree and 6+ years in growth strategy, GTM, or marketing analytics.
• Strong understanding of customer segmentation and funnel progression.
• Experience translating insights into actionable decision frameworks.

Responsabilidades

• Define customer state, eligibility, readiness, and progression criteria for marketing funnels.
• Translate attributes and signals into prioritization logic and next-best-action sequencing.
• Partner to specify audience, nurture, action approach, channel, and sales handoff needs.
• Validate models and rules with growth needs to produce actionable outputs.
• Coordinate with GTM Tech Lead to sequence requirements and automate workflows.
• Establish traceability linking recommendations with activation strategies and outcomes.
• Monitor recommendation quality and activation performance to identify gaps.
• Lead cross-functional feedback to optimize models and future capabilities.

Conocimientos

Growth strategy

GTM

Marketing analytics

Decisioning logic

Audience segmentation

Educación

Bachelor’s degree

MBA

Herramientas

CRM platforms

Marketing automation

Martech platforms

Descripción del empleo

Lumen, a trusted network for the AI-powered world, seeks a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations. You’ll partner with Marketing and Strategy to drive next-best-action motions at scale.

Reporting to the Senior Manager, GTM Growth & Adoption, you will align model development with nurture and activation strategies to improve lead conversion and GTM decision criteria across US-based opportunities.