Growth Intelligence Lead: GTM Strategy & Activation

Lumen; Jackson (MS); Remote; USD 106,000 - 141,000; Full time

Job summary

Lumen is the trusted network for the AI-powered world, seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations that drive next-best-action motions at scale. You will align GTM growth motions and audiences, shaping opportunities from marketing to sales.

Reporting to the Senior Manager, GTM Growth & Adoption, you’ll work with Marketing, Strategy, Intelligence, and Tech teams to validate models, ensure traceability, and optimize activation strategies

Qualifications

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or a related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria for marketing funnel movement.
• Translate attributes, signals, and priorities into prioritization logic and audience recommendations.
• Partner to specify audience, nurture, next-best-action approach, channel, and handoff requirements.
• Validate models and rules with Intelligence, Decisioning, and Targeting teams for actionable outputs.
• Coordinate with GTM Tech Lead to sequence requirements and operationalize decision logic.
• Establish traceability linking recommendations with downstream nurturing and outcomes.
• Monitor recommendation quality and activation performance to identify gaps.
• Lead cross-functional feedback loops to drive improvement plans for models and workflows.

Skills

Growth strategy

GTM

Marketing analytics

Customer segmentation

Funnel progression

Decisioning logic

Cross-functional leadership

Executive communication

Education

Bachelor’s degree

Job description

Lumen is the trusted network for the AI-powered world, seeking a Growth Intelligence Lead to translate customer signals into prioritized growth recommendations that drive next-best-action motions at scale. You will align GTM growth motions and audiences, shaping opportunities from marketing to sales.

Reporting to the Senior Manager, GTM Growth & Adoption, you’ll work with Marketing, Strategy, Intelligence, and Tech teams to validate models, ensure traceability, and optimize activation strategies