Remote Growth Marketing Lead — ABM & Demand Gen

Didero; New York (NY); Remote; USD 130,000 - 222,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Unlimited PTO

Monthly wellness stipend

Tech equipment

Catered lunches

Job summary

Didero is building the autonomous supply chain with AI-powered supplier management and a strong growth marketing mindset. This remote role prioritizes NYC-based preferences and demands hands-on execution across ABM, paid media, email campaigns, and performance analytics.

The ideal candidate blends strategic vision with meticulous execution, enjoys experimentation, data-driven decision making, and leading a team to generate qualified pipeline and measurable revenue impact.

Qualifications

• 7+ years of B2B marketing leadership experience, SaaS or enterprise software.
• Proven success leading lead gen and ABM strategies.
• Strong knowledge of digital marketing channels, CRM, and marketing automation.
• Experience managing agencies and cross-functional teams.
• Proficiency in data analysis/marketing performance tools.
• Excellent communication, leadership and project management skills.
• Ability to travel for offsites or events.

Responsibilities

• Manage a team of 2 BDRs against a named target account list: set targets, coach on messaging, and drive meetings to pipeline.
• Develop and execute integrated growth strategies to generate and accelerate qualified pipeline across enterprise and mid-market segments.
• Lead ABM initiatives in partnership with sales to target, engage, and convert priority accounts.
• Collaborate with sales leadership to ensure aligned messaging and proper lead handoff.
• Manage targeted digital marketing campaigns across paid search, paid social, display, and retargeting channels.
• Define and report on KPIs (engagement, meetings booked, pipeline, ROI).
• Continuously test, measure, and optimize marketing channels for conversion and efficiency.
• Stay abreast of B2B marketing trends and AI tools that drive engagement.

Skills

B2B marketing leadership

Lead generation

ABM strategies

Digital marketing channels

CRM & marketing automation

Agency management

Data analysis

Communication & leadership

Travel willingness

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Tableau

Job description

Didero is building the autonomous supply chain with AI-powered supplier management and a strong growth marketing mindset. This remote role prioritizes NYC-based preferences and demands hands-on execution across ABM, paid media, email campaigns, and performance analytics.

The ideal candidate blends strategic vision with meticulous execution, enjoys experimentation, data-driven decision making, and leading a team to generate qualified pipeline and measurable revenue impact.