Growth & Demand Gen Lead (Remote, ABM Focus)

Didero; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation and equity

Medical, dental, and vision insurance

Unlimited PTO

Monthly wellness stipend

Tech equipment

Catered lunches

Job summary

Didero is seeking a Senior Manager of Demand Gen/Growth to own integrated marketing strategy across ABM, digital, and outbound for enterprise and mid-market accounts. This remote role prefers candidates based in NYC, with direct oversight of two BDRs, agencies, and close alignment with sales leadership to drive measurable revenue impact.

The role blends strategic planning with hands-on execution, focusing on metrics, experimentation, and growth using AI tools to improve engagement and

Qualifications

• 7+ years of B2B marketing leadership experience in SaaS or enterprise software or similar.
• Proven success in developing and executing lead generation and ABM strategies that drive pipeline.
• Strong knowledge of digital marketing channels, CRM, and marketing automation (HubSpot, Marketo, Salesforce).
• Experience managing external agencies and cross-functional teams.
• Proficiency in data analysis and marketing performance reporting tools (Google Analytics, Tableau).
• Excellent communication, leadership, and project management skills.

Responsibilities

• Lead a team of 2 BDRs and drive target account pipeline.
• Develop and execute integrated growth strategies to generate qualified pipeline.
• Oversee ABM initiatives with sales to target priority accounts.
• Collaborate with sales to ensure aligned messaging and efficient handoffs.
• Manage targeted digital marketing campaigns across paid channels.
• Build lists, landing pages, and assets to support campaigns.
• Oversee external agencies and vendors for ads, content, events.
• Define KPIs and report progress against goals.
• Continuously test and optimize channels for better conversion.

Skills

B2B marketing

ABM

Digital marketing

Team leadership

Agency management

Tools

HubSpot

Marketo

Salesforce

Tableau

Job description

Didero is seeking a Senior Manager of Demand Gen/Growth to own integrated marketing strategy across ABM, digital, and outbound for enterprise and mid-market accounts. This remote role prefers candidates based in NYC, with direct oversight of two BDRs, agencies, and close alignment with sales leadership to drive measurable revenue impact.

The role blends strategic planning with hands-on execution, focusing on metrics, experimentation, and growth using AI tools to improve engagement and