Remote Global Campaign Architect

EPAM Systems Inc; Boston (MA); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts (Healthcare

Disability Insurance

Life and AD&D Insurance

Employee Assistance Program

LinkedIn Learning access

Matched 401(k) Retirement Savings Plan

Paid Time Off

Job summary

EPAM Systems, Inc. is seeking a Campaign Lead to shape and orchestrate integrated campaigns for the retail and consumer goods sector, translating market opportunities into data-driven programs and serving as the bridge between go-to-market strategy and cross-functional execution teams.

You will own campaign planning, audience segmentation, messaging, channel mix, and performance analytics across global programs, collaborating with GTM, Content, Digital, Field Marketing, Sales and Marketing

Qualifications

• Bachelor's degree in Marketing, Project Management, Business, Communications or related field.
• 6-8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy.
• Proven experience managing global or multi-regional marketing campaigns.
• Experience with ABM programs and platforms and data-driven optimization.

Responsibilities

• Translate retail and consumer goods priorities into integrated campaign strategies.
• Define audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution.
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis.

Skills

Audience segmentation

Campaign strategy

Cross-functional collaboration

Stakeholder management

Analytics

Marketing automation

CRM platforms

ABM programs

Education

Bachelor's degree in Marketing, Project Management, Business, Communications

Tools

Salesforce CRM

HubSpot

Job description

EPAM Systems, Inc. is seeking a Campaign Lead to shape and orchestrate integrated campaigns for the retail and consumer goods sector, translating market opportunities into data-driven programs and serving as the bridge between go-to-market strategy and cross-functional execution teams.

You will own campaign planning, audience segmentation, messaging, channel mix, and performance analytics across global programs, collaborating with GTM, Content, Digital, Field Marketing, Sales and Marketing