Global Campaign Lead for Retail & CPG (Remote)

EPAM Systems Inc; Austin (TX); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Flexible spending accounts

Paid time off

Job summary

EPAM Systems Inc. is seeking a Campaign Lead to shape integrated marketing campaigns for the retail and consumer goods sector. You will translate market opportunities into data-driven campaigns and serve as the strategic bridge between go-to-market strategy and execution teams.

You will partner with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to drive impactful multiregional campaigns and measure ROI across programs.

Qualifications

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field.
• 6-8 years of experience in B2B Retail & Consumer Goods marketing or related area.
• Experience managing global or multi-regional campaigns.
• Experience with marketing automation, CRM, reporting, and campaign management platforms.

Responsibilities

• Translate retail and consumer goods priorities into campaign strategies.
• Define strategy including audience segmentation, messaging, and channel mix.
• Own campaign planning, orchestration, and measurement across programs.
• Collaborate with GTM, Content, Digital, Field Marketing, Sales, and Marketing Ops teams.
• Guide campaign narrative and content for webinars, paid media, events, and sales enablement.

Skills

Campaign strategy

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Audience segmentation

Education

Bachelor's degree

Tools

Marketing automation

CRM

Reporting tools

ABM platforms

Job description

EPAM Systems Inc. is seeking a Campaign Lead to shape integrated marketing campaigns for the retail and consumer goods sector. You will translate market opportunities into data-driven campaigns and serve as the strategic bridge between go-to-market strategy and execution teams.

You will partner with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to drive impactful multiregional campaigns and measure ROI across programs.