Global Campaign Architect — End-to-End Demand Leader

Nearmap; Lehi (UT); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

YOU days

Volunteering days

Parental leave

Overseas work policy

Private health insurance

Nearmap subscription

Job summary

Nearmap is seeking a Senior Campaign Manager to lead global campaigns for your vertical. You will set strategy, architecture, and measurement, then empower regional teams to execute against a unified framework.

You’ll partner across Portfolio Marketing, Digital, Events, Sales, and Content to ensure a consistent, insight-driven message that accelerates pipeline. This is a senior role with international scope and impact.

Qualifications

• 8–10 years in B2B demand generation, integrated campaigns, or growth marketing.
• Operates at the strategy level, thinking in campaign architectures and buyer journeys.
• Data‑driven, with experience reviewing, optimizing, and measuring campaign performance.
• Strong commercial instincts, connecting every campaign decision to a revenue outcome.
• Proven ability to lead cross‑functional work across portfolio marketing, digital, sales, and field teams.
• Proficiency with the full marketing technology stack: Salesforce, Marketo, 6Sense, and campaign analytics.
• Exceptional written communication, producing crisp briefs and campaign narratives.

Responsibilities

• Own the end-to-end campaign strategy for your vertical, from audience insight and program architecture to measurement.
• Track market trends, competitor movements, buyer priorities, and emerging use cases to sharpen strategy and timing.
• Map and maintain the buyer’s journey for your vertical and design campaigns for each stage.
• Translate market and buyer intelligence into pivots and program adjustments in real time.
• Partner with Portfolio Marketing to build campaigns on a validated foundation of ICPs and messaging architecture.
• Align on the messaging hierarchy for each campaign across personas and segments.
• Co‑develop campaign themes where category positioning and product narrative intersect.
• Build campaigns as 1:Many global programs packaged for regional activation.
• Own the Digital relationship for 1:Many programs: define channel strategy, targeting, and optimization.

Skills

B2B demand generation

Campaign architecture

Cross-functional leadership

Data-driven

CRM Salesforce

MAP Marketo

Intent platforms 6Sense

Campaign analytics

Written communication

Tools

Salesforce CRM

Marketo

6Sense

Campaign analytics tools

Job description

Nearmap is seeking a Senior Campaign Manager to lead global campaigns for your vertical. You will set strategy, architecture, and measurement, then empower regional teams to execute against a unified framework.

You’ll partner across Portfolio Marketing, Digital, Events, Sales, and Content to ensure a consistent, insight-driven message that accelerates pipeline. This is a senior role with international scope and impact.