Remote Global Marketing Campaign Lead

EPAM Systems Inc; McLean (VA); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Savings Plan

Paid Time Off

Paid Holidays

Life and Disability Insurance

Employee Assistance Program

LinkedIn Learning access

Job summary

EPAM Systems, Inc. is seeking a Campaign Lead to shape and orchestrate integrated marketing campaigns across retail and consumer goods sectors.

You will translate market opportunities into data-driven campaigns and bridge go-to-market strategy with cross-functional execution teams. Responsibilities include defining campaign strategy, audience segmentation, messaging, channel mix, and measurement across global programs.

Qualifications

• Bachelor's degree in Marketing or related field.
• 6–8 years in B2B retail & consumer goods marketing.
• Experience managing global or multi-regional campaigns.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Translate priorities into integrated campaign strategies across channels.
• Define audience segmentation, messaging, and channel mix.
• Own planning, orchestration, and measurement of campaigns.
• Collaborate with GTM, Content, Digital, Sales, and Operations.
• Guide campaign narratives and content needs.

Skills

B2B Marketing

Campaign Management

Stakeholder Management

Cross-functional Collaboration

Data-driven

Education

Bachelor's degree in Marketing/Business/Comms

Tools

Marketing Automation

CRM Platforms

Campaign Analytics

ABM Platforms

Job description

EPAM Systems, Inc. is seeking a Campaign Lead to shape and orchestrate integrated marketing campaigns across retail and consumer goods sectors.

You will translate market opportunities into data-driven campaigns and bridge go-to-market strategy with cross-functional execution teams. Responsibilities include defining campaign strategy, audience segmentation, messaging, channel mix, and measurement across global programs.