Remote Fractional Creative Director - Brand Refresh Lead

Go Fractional; Miami (FL); Hybrid; USD 124,000 - 220,000; Part time

Job summary

Go Fractional is seeking a senior brand or creative director for a paid fractional/consulting engagement, based in the United States. The role begins with Phase 1 audit and strategy, followed by ongoing Phase 2 execution, leading a small design team or coordinating external designers.

You will deliver a written audit and strategy deck, brand direction mood boards, and a phased transition roadmap, while aligning with NDA and quick start within 4–6 weeks.

Qualifications

• 3+ years leading brand or creative direction for consumer brands.
• Experience in DTC and CPG categories (health/wellness is a plus).
• Hands-on in website/ecommerce, performance creative (banners, paid social, email), and packaging design including regulatory language.
• Ability to justify decisions with audience insights and business goals.

Responsibilities

• Lead brand audit and audience review to define premium positioning.
• Develop transition roadmap and mood boards for premium branding.
• Direct website, ad banners, and packaging redesign and set brand guidelines.
• Collaborate with your own team or hired designers and present to leadership.

Skills

Brand direction

DTC/CPG experience

Shopify/ecommerce

Packaging/label design

Strategic reasoning

Team leadership

Tools

Shopify

Adobe Creative Suite

Job description

Go Fractional is seeking a senior brand or creative director for a paid fractional/consulting engagement, based in the United States. The role begins with Phase 1 audit and strategy, followed by ongoing Phase 2 execution, leading a small design team or coordinating external designers.

You will deliver a written audit and strategy deck, brand direction mood boards, and a phased transition roadmap, while aligning with NDA and quick start within 4–6 weeks.