Fractional Creative Director

Go Fractional; Miami (FL); Hybrid; USD 124,000 - 220,000; Part time

Job summary

Go Fractional is seeking a senior brand or creative director for a paid fractional/consulting engagement, based in the United States. The role begins with Phase 1 audit and strategy, followed by ongoing Phase 2 execution, leading a small design team or coordinating external designers.

You will deliver a written audit and strategy deck, brand direction mood boards, and a phased transition roadmap, while aligning with NDA and quick start within 4–6 weeks.

Qualifications

• 3+ years leading brand or creative direction for consumer brands.
• Experience in DTC and CPG categories (health/wellness is a plus).
• Hands-on in website/ecommerce, performance creative (banners, paid social, email), and packaging design including regulatory language.
• Ability to justify decisions with audience insights and business goals.

Responsibilities

• Lead brand audit and audience review to define premium positioning.
• Develop transition roadmap and mood boards for premium branding.
• Direct website, ad banners, and packaging redesign and set brand guidelines.
• Collaborate with your own team or hired designers and present to leadership.

Skills

Brand direction

DTC/CPG experience

Shopify/ecommerce

Packaging/label design

Strategic reasoning

Team leadership

Tools

Shopify

Adobe Creative Suite

Job description

The engagement

This is a paid fractional or consulting role, not a full-time position.

Compensation is to be determined and will be agreed with the selected candidate based on scope and experience. Phase 1 is a defined strategy project; if it goes well, Phase 2 is ongoing creative direction, carried out with your own team or with designers we hire under your direction.

We are hiring this week. The selected candidate starts as soon as the NDA is signed, and the Phase 1 audit and strategy are due within 4–6 weeks of starting. An NDA is required before internal customer data and product-pipeline details are shared.

Phase 1 — Audit & Strategy

• Brand audit. Review our website, product line, packaging, banners and ads, Amazon presence, and how competitors in our category present themselves.
• Audience review. Use our customer data and personas to define what "premium" means to our buyers specifically.
• Keep / change / drop recommendations. For each brand element — logo, color, type, packaging system, photography, tone of voice, web experience — with the reason for each decision.
• Brand direction. Positioning, visual direction and mood boards for the premium version of the brand.
• Transition roadmap. What to change first, how to phase it in without confusing existing customers or disrupting retail and Amazon, a rough budget, and the team needed.

Phase 2 — Execution (ongoing)

Lead the redesign of the website, banners and ad creative, and packaging system.

Direct your own team or our hired designers, and set up brand guidelines so everything stays consistent.

Deliverables (Phase 1)

• A written audit and strategy deck.
• Brand direction mood boards.
• A phased transition roadmap.
• A presentation session with our leadership team.

What you bring

• 3+ years in brand or creative direction, including at least one full rebrand or brand refresh of a consumer brand that you led from audit to launch.
• DTC and CPG experience, ideally supplements, health, wellness or personal care.
• Hands-on experience with all three areas we need to upgrade: (a) website and ecommerce (Shopify preferred); (b) performance creative — banners, paid social and email; (c) packaging and label design, including regulatory constraints like Supplement Facts panels and claims language.
• Reasoning, not taste. You can explain each decision — what to change, what to keep, and why — based on the audience and business goals.
• Premium repositioning. Experience bringing a brand upmarket into a premium position without losing the customers it already has.
• Team leadership. Experience building or leading a small design team (in-house, agency or freelance).

Nice to have

• Experience with, or solid knowledge of, past rebrands in the supplement or wellness industry — whether you led one, worked on one, or studied what worked and what did not.
• Experience with brands for men 40+, longevity or performance health.
• Experience with Amazon listings and A+ content.

Work arrangement

• Remote · US-based
• Fractional / consulting
• Miami a plus
• Phase 1: 4–6 weeks
• NDA required