Remote Fractional Creative Strategist for Growth

LumiMeds; Nevada; Remote; USD 83,000 - 131,000; Part time

Benefits offered by this job

Remote work

Job summary

LumiMeds is seeking a senior Fractional Creative Strategist to shape and continuously improve our paid acquisition creative strategy. You will work directly with founders and cross-functional teams to decide what to create, why, how to test, and next steps based on performance.

This strategic, hands-on role emphasizes direct-response knowledge, consumer psychology, and testing frameworks, with collaboration across designers, editors, copywriters, and content creators to scale what works.

Qualifications

• Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative.
• Strong track record driving measurable customer acquisition results.
• Deep understanding of DTC and performance advertising across major platforms.
• Ability to interpret data and translate it into actionable creative decisions.
• Excellent command of direct-response copywriting, hooks, offers, CTAs, and consumer psychology.
• Experience building structured creative testing frameworks.
• Strong knowledge of short-form video, UGC, static ads, and other formats.
• Ability to provide clear, actionable feedback to creative partners.
• Comfort operating independently in a fast-paced startup.

Responsibilities

• Develop and refine the performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other channels.
• Identify new concepts, angles, hooks, formats, and messaging based on data and insights.
• Translate goals into clear creative priorities and briefs for designers and editors.
• Create actionable briefs detailing audience, hook, message, format, CTA, and testing hypothesis.
• Ensure concepts are platform-appropriate and not simply repurposed across channels.
• Balance testing proven winners with new, innovative directions.
• Review performance data and turn insights into new testing rounds.
• Provide clear feedback and guidance to the creative team throughout the process.

Skills

Creative strategy

Performance marketing

Direct-response advertising

Growth marketing

DTC familiarity

Platform knowledge

English proficiency

Collaboration

Tools

ChatGPT

Claude

Midjourney

Runway

ElevenLabs

Job description

LumiMeds is seeking a senior Fractional Creative Strategist to shape and continuously improve our paid acquisition creative strategy. You will work directly with founders and cross-functional teams to decide what to create, why, how to test, and next steps based on performance.

This strategic, hands-on role emphasizes direct-response knowledge, consumer psychology, and testing frameworks, with collaboration across designers, editors, copywriters, and content creators to scale what works.