Fractional Creative Director - Premium Brand Refresh Lead

Black Forest Supplements; Miami (FL); On-site; USD 207,000 - 413,000; Part time

Job summary

Black Forest Supplements is seeking a fractional Creative Director who also acts as a strategic consultant to elevate our premium brand identity. This is a paid consulting role beginning with Phase 1: audit and strategy, followed by ongoing creative direction.

NDA is required, and Phase 1 is 4–6 weeks. The ideal candidate brings 3+ years in brand/creative direction, proven rebranding experience, and hands-on capability across ecommerce (Shopify), banners, email, and packaging with regulatory

Qualifications

• 3+ years in brand or creative direction.
• Led at least one full rebrand from audit to launch.
• DTC and CPG experience, preferably supplements/wellness.
• Hands-on with website/ecommerce (Shopify), performance creative (banners, paid social, email), and packaging design respecting regulatory constraints.
• Able to justify each decision with audience/business goals.
• Experience bringing a brand upmarket to premium without losing existing customers.
• Experience building or leading a small design team.

Responsibilities

• Lead Phase 1 audit & strategy for the brand.
• Define transition roadmap with phased implementation.
• Direct either your own team or our designers under your direction.
• Develop brand guidelines to ensure consistency across channels.
• Present the plan and rationale to our leadership.

Skills

Brand direction

Creative leadership

DTC & CPG experience

Shopify / ecommerce

Performance creative

Packaging design

Reasoning over taste

Premium repositioning

Team leadership

Tools

Shopify

Job description

Black Forest Supplements is seeking a fractional Creative Director who also acts as a strategic consultant to elevate our premium brand identity. This is a paid consulting role beginning with Phase 1: audit and strategy, followed by ongoing creative direction.

NDA is required, and Phase 1 is 4–6 weeks. The ideal candidate brings 3+ years in brand/creative direction, proven rebranding experience, and hands-on capability across ecommerce (Shopify), banners, email, and packaging with regulatory