Fractional Creative Director — Brand Audit & Premium Repositioning

Black Forest Supplements; Miami (FL); On-site; USD 207,000 - 413,000; Part time

Job summary

Black Forest Supplements is seeking a fractional Creative Director who also acts as a strategic consultant to elevate our premium brand identity. This is a paid consulting role beginning with Phase 1: audit and strategy, followed by ongoing creative direction.

NDA is required, and Phase 1 is 4–6 weeks. The ideal candidate brings 3+ years in brand/creative direction, proven rebranding experience, and hands-on capability across ecommerce (Shopify), banners, email, and packaging with regulatory

Qualifications

• 3+ years in brand or creative direction.
• Led at least one full rebrand from audit to launch.
• DTC and CPG experience, preferably supplements/wellness.
• Hands-on with website/ecommerce (Shopify), performance creative (banners, paid social, email), and packaging design respecting regulatory constraints.
• Able to justify each decision with audience/business goals.
• Experience bringing a brand upmarket to premium without losing existing customers.
• Experience building or leading a small design team.

Responsibilities

• Lead Phase 1 audit & strategy for the brand.
• Define transition roadmap with phased implementation.
• Direct either your own team or our designers under your direction.
• Develop brand guidelines to ensure consistency across channels.
• Present the plan and rationale to our leadership.

Skills

Brand direction

Creative leadership

DTC & CPG experience

Shopify / ecommerce

Performance creative

Packaging design

Reasoning over taste

Premium repositioning

Team leadership

Tools

Shopify

Job description

We review applications on a rolling basis and contact shortlisted candidates within 48 hours.

We are a health and longevity company that has grown on its original brand identity. We have not changed our look since launch, and we know it no longer matches the quality of our products. We want the whole brand to feel more premium and consistent — and we need a creative director who is also a strategic consultant: someone who will look at what we have, tell us clearly where we should go and why, and lead the transition.

• Fractional / consulting
• Phase 1: 4–6 weeks
• NDA required

The engagement

This is a paid fractional or consulting role, not a full-time position.

Compensation is to be determined and will be agreed with the selected candidate based on scope and experience. Phase 1 is a defined strategy project; if it goes well, Phase 2 is ongoing creative direction, carried out with your own team or with designers we hire under your direction.

We are hiring this week. The selected candidate starts as soon as the NDA is signed, and the Phase 1 audit and strategy are due within 4–6 weeks of starting. An NDA is required before internal customer data and product-pipeline details are shared.

Phase 1 — Audit & Strategy

• Brand audit. Review our website, product line, packaging, banners and ads, Amazon presence, and how competitors in our category present themselves.
• Audience review. Use our customer data and personas to define what “premium” means to our buyers specifically.
• Keep / change / drop recommendations. For each brand element — logo, color, type, packaging system, photography, tone of voice, web experience — with the reason for each decision.
• Brand direction. Positioning, visual direction and mood boards for the premium version of the brand.
• Transition roadmap. What to change first, how to phase it in without confusing existing customers or disrupting retail and Amazon, a rough budget, and the team needed.

Phase 2 — Execution (ongoing)

Lead the redesign of the website, banners and ad creative, and packaging system.

Direct your own team or our hired designers, and set up brand guidelines so everything stays consistent.

• A written audit and strategy deck.
• Brand direction mood boards.
• A phased transition roadmap.
• A presentation session with our leadership team.

What you bring

• 3+ years in brand or creative direction, including at least one full rebrand or brand refresh of a consumer brand that you led from audit to launch.
• DTC and CPG experience, ideally supplements, health, wellness or personal care.
• Hands-on experience with all three areas we need to upgrade: (a) website and ecommerce (Shopify preferred); (b) performance creative — banners, paid social and email; (c) packaging and label design, including regulatory constraints like Supplement Facts panels and claims language.
• Reasoning, not taste. You can explain each decision — what to change, what to keep, and why — based on the audience and business goals.
• Premium repositioning. Experience bringing a brand upmarket into a premium position without losing the customers it already has.
• Team leadership. Experience building or leading a small design team (in-house, agency or freelance).

Nice to have

• Experience with, or solid knowledge of, past rebrands in the supplement or wellness industry — whether you led one, worked on one, or studied what worked and what did not.
• Experience with brands for men 40+, longevity or performance health.
• Experience with Amazon listings and A+ content.