Remote Fractional Head of Marketing: Strategy & Growth

SubjectToClimate; United States; À distance; USD 57 000 - 78 000; Temps partiel

Résumé du poste

Go Fractional is seeking a Head of Marketing (Fractional) to own how we reach teachers. This remote, part-time role (20 hours/week) reports to the COO and leads a small team including a Digital Marketing Manager and a Marketing Designer.

You’ll set strategy, drive campaigns, and launch features to boost adoption, email growth, and brand awareness. Start date December 2026 or January 2027, compensation USD 57k–78k annually.

Qualifications

• Email marketing strategy experience, including lead magnets and journeys.
• Product marketing experience with video and social content.
• Data-driven decisions with measurable examples.
• Social media strategy beyond basic posting.
• At least two years of team management and development.
• Strong AI literacy and understanding of email deliverability.
• Comfort as a player-coach in a small team.

Responsabilités

• Marketing strategy and calendar aligned to teacher reach goals.
• Refresh campaigns, channels, tools, and partners.
• Use data to decide what to keep, cut, and scale and report results.
• Build and launch product marketing strategy for AI localization tool.
• Create messaging, demos, and launch plans to drive adoption.
• Grow teacher email lists and connect to site actions.
• Develop social strategy, including influencer partnerships, with brand voice.

Connaissances

Email marketing strategy

Product marketing

Data-driven decisions

Social media strategy

Team leadership

AI literacy

Player-coach mindset

Outils

MailerLite

GA4

Google Ads

FullStory

Description du poste

Go Fractional is seeking a Head of Marketing (Fractional) to own how we reach teachers. This remote, part-time role (20 hours/week) reports to the COO and leads a small team including a Digital Marketing Manager and a Marketing Designer.

You’ll set strategy, drive campaigns, and launch features to boost adoption, email growth, and brand awareness. Start date December 2026 or January 2027, compensation USD 57k–78k annually.