Remote-First Platform Growth Marketing Lead

Affirm, Inc.; St. Louis (MO); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage

Monthly stipends

Flexible time off

ESPP

Job summary

Affim is a remote-first company seeking a Platform Marketing Lead to drive merchant acquisition and activation through platform and ISV channels. This role involves identifying optimal channels, building integrated campaigns, and using performance data to drive results across acquisition, launch, activation, pipeline, GMV, and revenue.

You will collaborate with platform partners and cross-functional Affim teams to translate insights and business goals into scalable programs, while remaining

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, and willingness to handle execution details.
• Strong cross‑functional communication and stakeholder management.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Integrated marketing

Channel marketing

Growth marketing

Lifecycle marketing

Demand generation

Product marketing

Cross-functional collaboration

Job description

Affim is a remote-first company seeking a Platform Marketing Lead to drive merchant acquisition and activation through platform and ISV channels. This role involves identifying optimal channels, building integrated campaigns, and using performance data to drive results across acquisition, launch, activation, pipeline, GMV, and revenue.

You will collaborate with platform partners and cross-functional Affim teams to translate insights and business goals into scalable programs, while remaining