Platform Growth Marketing Lead — Remote

Affirm, Inc.; Salt Lake City (UT); Remote; USD 101.000 - 165.000; Vollzeit

Benefits dieser Stelle

Health coverage for you and dependents

Monthly tech/spending stipends

Flexible time off

Employee stock purchase plan (ESPP)

Zusammenfassung

Affim is seeking a Platform Marketing Lead to craft and run merchant acquisition and activation programs through our platform and ISV channels. You’ll select optimal channels, assemble integrated campaigns, and use data to improve results, partnering with cross-functional teams to drive acquisition, launch, activation, pipeline, GMV, and revenue.

This is a hands-on, remote-friendly role requiring strong marketing instincts and the ability to learn a new ecosystem quickly.

Qualifikationen

• 6+ years in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable outcomes.

Aufgaben

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Kenntnisse

Integrated channel growth

Lifecycle marketing

Demand generation

Product marketing

Cross-functional collaboration

Analytical judgment

Campaign briefs / content

Project management

Learning new products

Channel strategy

Jobbeschreibung

Affim is seeking a Platform Marketing Lead to craft and run merchant acquisition and activation programs through our platform and ISV channels. You’ll select optimal channels, assemble integrated campaigns, and use data to improve results, partnering with cross-functional teams to drive acquisition, launch, activation, pipeline, GMV, and revenue.

This is a hands-on, remote-friendly role requiring strong marketing instincts and the ability to learn a new ecosystem quickly.