Remote Platform Growth Marketing Lead

Affirm, Inc.; Boulder (CO); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly stipends for health & tech set

Employee stock purchase plan (ESPP)

Job summary

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through its platform and ISV channels. You will identify optimal channels, build integrated campaigns, and use performance data to drive acquisition, launch, activation, pipeline, GMV, and revenue.

This hands-on role requires moving between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment and decision-making with incomplete attribution data.
• Hands-on experience building campaign briefs, messaging, content, and performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear ownership mindset and willingness to manage execution details.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Platform marketing

Channel marketing

Growth marketing

Lifecycle marketing

Demand generation

Cross-functional collaboration

Job description

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through its platform and ISV channels. You will identify optimal channels, build integrated campaigns, and use performance data to drive acquisition, launch, activation, pipeline, GMV, and revenue.

This hands-on role requires moving between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement.