Remote-First Platform Growth Marketing Lead

Affirm, Inc.; Sioux Falls (SD); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage

Tech stipends

Flexible time off

Employee stock purchase plan

Job summary

Affim, a remote-first company, seeks a Platform Marketing Lead to develop and execute merchant acquisition and activation programs via Affim’s platform and ISV channels. You will identify channels, build integrated campaigns, and use performance data to improve results with cross-functional collaboration across platform partners and Affim teams.

This hands-on role moves from strategy to execution, requiring the ability to learn a new ecosystem quickly and to drive acquisition, activation,

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.

Skills

Integrated marketing

Channel growth

Lifecycle marketing

Demand generation

Product marketing

Cross-functional

Data analysis

Campaign briefs

Job description

Affim, a remote-first company, seeks a Platform Marketing Lead to develop and execute merchant acquisition and activation programs via Affim’s platform and ISV channels. You will identify channels, build integrated campaigns, and use performance data to improve results with cross-functional collaboration across platform partners and Affim teams.

This hands-on role moves from strategy to execution, requiring the ability to learn a new ecosystem quickly and to drive acquisition, activation,