Platform Growth Marketing Lead — Remote, Equity & ESPP

Affirm, Inc.; Boston (MA); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly tech/wellness stipends

Flexible time off

Job summary

Affim is a remote-first company hiring a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through our platform and ISV channels.

You’ll identify the right marketing channels, build integrated campaigns, and partner with platform partners and cross-functional teams to turn merchant insights into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against defined objectives.
• A track record of measuring acquisition, activation, pipeline, revenue, or comparable outcomes.
• Strong analytical judgment, including decisions when attribution data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear ownership and willingness to handle execution details.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Integrated marketing

Growth marketing

Channel marketing

Demand generation

Analytics

Cross-functional collaboration

Project management

Ownership & execution

Job description

Affim is a remote-first company hiring a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through our platform and ISV channels.

You’ll identify the right marketing channels, build integrated campaigns, and partner with platform partners and cross-functional teams to turn merchant insights into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.