Platform Growth Marketing Lead - Remote-First

Affirm, Inc.; Houston (TX); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage

Stipends

Time off

ESPP

Job summary

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affim’s platform and ISV channels. You’ll identify the right channels, build integrated campaigns, and use performance data to drive acquisition, launch, activation, pipeline, GMV, and revenue.

You’ll work with platform partners and cross-functional Affim teams to turn insights into scalable programs.

Qualifications

• 6+ years in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against business objectives.
• Track record of measuring acquisition, activation, pipeline, revenue, or equivalent outcomes.
• Strong analytical judgment for decision-making with incomplete attribution data.
• Hands-on experience building briefs, messaging, content, or performance reports.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs with clear priority and capacity tradeoffs.

Skills

Growth marketing

Lifecycle marketing

Demand generation

Product marketing

Channel marketing

Job description

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affim’s platform and ISV channels. You’ll identify the right channels, build integrated campaigns, and use performance data to drive acquisition, launch, activation, pipeline, GMV, and revenue.

You’ll work with platform partners and cross-functional Affim teams to turn insights into scalable programs.