Platform Growth Marketing Lead - Remote-First

Affirm, Inc.; Richmond (VA); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly stipends for tech setup

Flexible time off

Employee stock purchase plan

Job summary

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition programs through our platform and ISV channels. You’ll identify the best channels, build integrated campaigns, and leverage performance data to improve results, collaborating with platform partners and cross-functional teams to drive acquisition, activation, pipeline, GMV, and revenue.

This hands-on role moves between channel strategy, campaign development, asset creation, execution, and measurement.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• Proven track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment for decisions when attribution data is incomplete.
• Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Platform marketing

Growth marketing

Lifecycle marketing

Demand generation

Analytics

Cross-functional collaboration

Campaign briefs

Job description

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition programs through our platform and ISV channels. You’ll identify the best channels, build integrated campaigns, and leverage performance data to improve results, collaborating with platform partners and cross-functional teams to drive acquisition, activation, pipeline, GMV, and revenue.

This hands-on role moves between channel strategy, campaign development, asset creation, execution, and measurement.