Remote-First Platform Growth Marketing Lead

Affirm, Inc.; Nashville (TN); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage

Stipends for tech setup

Flexible time off

ESPP

Job summary

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through its platform and ISV channels. You will identify marketing channels, build integrated campaigns, and drive activation, pipeline, GMV, and revenue.

This hands‑on role blends channel strategy, campaign development, partner collaboration, asset creation, execution, and rigorous measurement. You’ll work with platform partners and cross‑functional Affim teams to turn merchant

Qualifications

• Demonstrated analytical judgment and ability to make decisions with incomplete data.
• Strong cross‑functional communication and stakeholder management.
• Hands‑on experience building campaign briefs, messaging, content, and performance reports.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, and paid channels.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend investments, optimizations, tests, or stops.
• Learn the business models and audience profiles of different platform partners.
• Manage multiple programs with clear priority and capacity tradeoffs.

Skills

Analytical judgment

Cross‑functional communication

Project management

Execution with attention to detail

Campaign briefs & content

Job description

Affim is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through its platform and ISV channels. You will identify marketing channels, build integrated campaigns, and drive activation, pipeline, GMV, and revenue.

This hands‑on role blends channel strategy, campaign development, partner collaboration, asset creation, execution, and rigorous measurement. You’ll work with platform partners and cross‑functional Affim teams to turn merchant