Remote-First Platform Growth Marketing Lead with Equity

Affirm, Inc.; Miami (FL); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage

Monthly stipends for tech setup

Flexible time off

ESPP

Job summary

Affirm is seeking a Platform Marketing Lead to design and execute merchant acquisition programs via Affirm’s platform and ISV channels. You will identify optimal marketing channels, create integrated campaigns, and leverage performance data to improve outcomes.

This hands-on role requires coordinating with platform partners and internal teams to translate merchant insights into programs that drive acquisition, activation, pipeline, GMV, and revenue.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Proven ability to measure acquisition, activation, pipeline, revenue, or comparable outcomes.
• Strong analytical judgment for decision making with partial attribution data.
• Hands-on experience building briefs, messaging, content, and performance reports.
• Effective project management across multiple concurrent workstreams.
• Clear ownership and ability to move ideas to execution quickly.

Responsibilities

• Own channel strategy and execution for defined platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, and paid channels.
• Build briefs, content, partner toolkits, presentations, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence.
• Define objectives, funnel stages, KPIs, attribution assumptions, and reporting.
• Analyze performance and advise where to invest, optimize, test, or stop.

Skills

Growth marketing

Lifecycle marketing

Demand generation

Channel marketing

Analytics

Cross-functional collaboration

Campaign management

Job description

Affirm is seeking a Platform Marketing Lead to design and execute merchant acquisition programs via Affirm’s platform and ISV channels. You will identify optimal marketing channels, create integrated campaigns, and leverage performance data to improve outcomes.

This hands-on role requires coordinating with platform partners and internal teams to translate merchant insights into programs that drive acquisition, activation, pipeline, GMV, and revenue.