Remote B2B Marketing Lead: Demand Gen & Growth

Jobgether

United States

Remote

USD 45,000 - 80,000

Full time

18 hours ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Bonus eligibility

Insurance (Health, Dental, Vision)

401(k) matching

Remote-first

Weekly office visit

Paid time off

Mileage reimbursement

Professional development

Career growth

Job summary

Jobgether is partnering with a client in the United States to hire a Marketing Lead/Specialist. The role combines strategic messaging with hands-on execution across two environmental services organizations, with a remote-first setup and occasional office visits to Anderson, CA.

You will shape campaigns, content, and demand-generation programs, collaborating with sales, ops, and leadership to drive growth and lead quality. Excellent writing, analytics, and marketing tech skills are required.

Qualifications

1+ year of B2B marketing experience, ideally within technical services, environmental consulting, laboratory services, or life sciences.
Demonstrated experience in demand generation, content marketing, and campaign performance analysis.
Excellent writing and communication skills, with the ability to turn complex technical concepts into accessible value propositions.
Hands-on experience with marketing automation platforms, CRM systems, Google Analytics, and LinkedIn Ads.
Familiarity with Monday.com is an advantage.
Strong project management and organizational skills, with the ability to coordinate stakeholders and manage multiple initiatives.
Excellent collaboration and communication skills, including the ability to work effectively with sales, operations, leadership, and external partners.
Adaptability and a proactive approach in a fast-paced, cross-functional environment.
Access to a reliable, professional-looking vehicle is required for office visits and business-related travel.
Ability to travel to the Anderson, California office approximately once per week. For candidates outside the immediate area, this commute is not reimbursed.
Willingness to provide a resume, a 1–2-page marketing portfolio or links to recent work, and a brief cover letter outlining relevant experience and qualifications.

Responsibilities

Develop and maintain a unified messaging framework and brand guidelines while preserving the distinct identities and service offerings of each organization.
Plan and execute demand-generation campaigns across email, paid advertising, content syndication, and LinkedIn to generate qualified leads and support pipeline growth.
Create engaging marketing materials, including case studies, white papers, blog posts, technical datasheets, webinars, and video briefs tailored to procurement and business audiences.
Manage website content, search engine optimization, and user-behavior tracking to improve online visibility and conversion rates.
Coordinate industry events, webinars, and customer-facing demonstrations, including event materials and post-event follow-up campaigns.
Monitor campaign performance, prepare reports, and identify opportunities for improvement using metrics such as CAC, MQL-to-SQL, and pipeline influence.
Manage external vendors and agencies supporting creative development, public relations, and media buying.
Oversee a modest marketing budget and coordinate projects across internal teams and external stakeholders.