B2C Marketing Lead

Jobgether; United States; A distancia; USD 130.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity grant

Bonus

Medical/Dental/Vision Insurance

401(k) match

PTO

Descripción de la vacante

Jobgether partners with a mission-driven, remote-first organization seeking a B2C Marketing Lead in the United States. You will own the digital marketing strategy for city and state launches, turning complex benefits into consumer campaigns that drive enrollment.

Lead multi-channel campaigns, collaborate with government and communications teams, and recruit local creators to reach diverse communities while building robust tracking of spend to enrollments.

Formación

• At least 5 years of hands-on experience in B2C or D2C growth marketing, digital acquisition, or consumer campaign management.
• Proven ability to drive large-scale consumer engagement, action, and enrollment.
• Experience developing unconventional campaign concepts and testing emerging formats.

Responsabilidades

• Develop go-to-market strategies for city and state program launches with defined audience segments and enrollment targets.
• Plan, launch, and optimize multi-channel campaigns across paid and organic social media, paid search, and creator partnerships.
• Create audience-specific messaging frameworks that simplify complex programs for diverse residents.
• Coordinate with partner communications and government teams for launch announcements and events.
• Recruit and manage local creators/influencers to reach target communities and track performance by channel.

Conocimientos

B2C growth marketing

Digital acquisition

Campaign management

Analytics

Copywriting

Herramientas

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

LinkedIn Ads

Descripción del empleo

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2C Marketing Lead based in the United States.

Join a mission-driven, remote-first organization working to improve financial accessibility and help millions of Americans navigate student debt.

As a B2C Marketing Lead, you will own the digital marketing strategy for city and state program launches, turning complex public benefits into compelling consumer campaigns.

You will develop creative, multi-channel acquisition strategies that build trust, reach diverse audiences, and drive measurable enrollment results.

From paid and organic social campaigns to creator partnerships and innovative digital channels, you will experiment with new approaches to maximize engagement and conversion.

Working closely with internal teams and government partners, you will lead campaigns from initial announcements through sustained enrollment efforts.

This role offers the opportunity to combine creativity, analytical thinking, and hands-on execution while delivering meaningful financial benefits to consumers.

Accountabilities

Responsibilities

• Develop go-to-market strategies for city and state program launches, defining audience segments, channel mix, budgets, timelines, and enrollment targets.
• Plan, launch, and optimize high-converting multi-channel campaigns across paid and organic social media, paid search, creator partnerships, and non-traditional digital channels.
• Create audience-specific messaging frameworks that make complex programs accessible, engaging, and relevant to diverse resident populations.
• Translate partner and government communication opportunities into effective consumer-facing campaigns and creative assets, coordinating internal reviews and approvals.
• Collaborate with partner communications teams to plan launch announcements, press outreach, public events, and content featuring elected officials.
• Personally develop and refine marketing assets, including campaign copy, short-form video concepts, creative hooks, and visual advertising variations.
• Identify, recruit, and manage local creators and influencers who can communicate credibly with target communities.
• Build relationships with program users and partners who can serve as authentic spokespeople in marketing campaigns.
• Establish tracking and reporting systems that connect marketing spend to completed enrollments by channel, message, and geography.
• Analyze campaign performance and communicate actionable insights and results to leadership and government partners.
• Ensure all public-facing claims undergo compliance review, avoiding language that could be interpreted as financial advice or that overstates program outcomes.
• Travel approximately 10% of the time to support campaign launches, partner collaboration, and related activities.

Requirements

• At least 5 years of hands-on experience in B2C or D2C growth marketing, digital acquisition, or consumer campaign management.
• A proven ability to drive large-scale consumer engagement, action, and enrollment through effective marketing strategies.
• Experience developing unconventional campaign concepts, testing emerging formats, and finding innovative ways to reach and engage audiences.
• Practical experience planning, managing, and optimizing paid social campaigns across platforms such as Meta, TikTok, YouTube, and LinkedIn.
• Experience managing paid search campaigns through Google Ads.
• Strong analytical capabilities, with the ability to track conversion journeys from initial engagement through completed enrollment.
• The ability to translate campaign performance data into actionable insights and optimization strategies.
• Excellent copywriting and messaging skills, particularly the ability to make complex topics such as finance and student loans accessible, clear, and compelling to everyday consumers.
• Hands-on experience briefing, negotiating with, and managing performance-oriented creator and influencer campaigns.
• Experience navigating complex approval processes and collaborating with multiple stakeholders, including external partners or clients.
• Strong communication, project management, and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

Additional Experience That Would Be Advantageous Includes

• Digital acquisition experience in civic or political campaigns, open enrollment programs, public benefits, public health, or education initiatives.
• Experience in fintech, consumer finance, or student lending, particularly within regulated advertising environments.
• Previous experience at an agency or startup, especially launching new products or programs in regional markets.

Benefits

• Annual compensation ranging from $130,000 to $180,000 USD, depending on experience, technical expertise, and demonstrated results.
• Equity grant.
• Performance-based bonus.
• Comprehensive benefits package for full-time employees.
• 100% employer-paid employee medical, dental, and vision insurance.
• 401(k) retirement plan with a 3% employer match.
• Direct employer contributions toward student loan payments.
• Up to 11 paid holidays.
• Flexible paid time off (PTO).
• Paid leave for family, health, and personal needs.
• Two annual in-person company events, including team off-sites.
• Remote-first work environment with team members across the United States.
• Opportunities to connect and collaborate through regular virtual meetings and access to a collaborative office in New York City's Financial District.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.