B2B2C Marketing Lead (Contract) (Fully Remote)

Summer; United States; Remote; USD 55,000 - 110,000; Part time

Job summary

Summer is seeking a Contract B2B2C Marketing Lead (15 hrs/week) to drive enrollment for Summer's city/state benefit programs. You will own the launch strategy and optimize conversions, building go-to-market plans and running paid/organic campaigns across social, search, creator, and nontraditional channels.

Ideal candidates have 6+ years in digital growth marketing and hands-on experience with Meta/TikTok/YouTube/Google ads, plus the ability to translate complex topics for government

Qualifications

• 6+ years digital/growth marketing experience.
• Hands-on experience with Meta/TikTok/YouTube/Google media.
• Ability to simplify complex topics and partner with government stakeholders.

Responsibilities

• Own launch strategy and optimize conversions.
• Build go-to-market plans: audience, channels, budget, timeline, targets.
• Run paid/organic social, search, creator, and nontraditional campaigns.

Skills

Digital marketing

Growth marketing

Meta Ads

TikTok Ads

YouTube Ads

Google Ads

Campaign optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

YouTube Ads

Job description

• Contract B2B2C Marketing Lead (15 hrs/week) driving enrollment for Summer's city/state benefit programs.
• You own launch strategy and optimize conversions.

What you'll do:

• Build go-to-market plans: audience, channels, budget, timeline, targets.
• Run paid/organic social, search, creator, and nontraditional campaigns.

What we're looking for:

• 6+ years digital/growth marketing and hands-on Meta/TikTok/YouTube/Google media.
• Simplify complex topics and partner with government stakeholders.

Summer

Summer is a civic tech company helping residents discover and enroll in government benefit programs. It is a small, collaborative startup-like team working with government partners, and values creativity, compliance, and mission-driven work.