Remote Field Marketing Manager, NA - Partner Growth

Remote; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

WatchGuard is seeking a Field Marketing Manager, North America, to develop and execute partner-centric marketing plans that drive demand, pipeline, and measurable business impact across the region.

The role partners with Channel Sales, regional marketing, and Global Demand Generation to translate corporate campaigns into tailored plans, optimize programs, and enable partners to achieve revenue goals through integrated campaigns and events.

Qualifications

• Bachelor’s degree or equivalent practical experience in marketing or related field.
• 5+ years in field/channel/partner marketing or demand generation, preferably tech/SaaS.
• Experience developing joint marketing plans with strategic partners and delivering measurable results.
• Strong understanding of integrated B2B marketing including digital campaigns, content, webinars, and ABM.
• Experience managing MDF/budgets, timelines, and multiple priorities.

Responsibilities

• Own development, execution, and optimization of annual and quarterly partner marketing plans for North America.
• Align joint marketing priorities with revenue goals and customer segments with channel managers and partners.
• Build integrated marketing plans including digital campaigns, content, webinars, enablement, ABM, and events.
• Develop relationships with partner marketing contacts and serve as their primary marketing point of contact.
• Translate global campaigns into partner initiatives and coordinate campaigns across paid, owned, earned, and partner-led channels.
• Collaborate with internal teams and agencies to deliver assets, communications, and enablement materials on time and on brand.
• Support partner recruitment, cross-sell, upsell, and customer acquisition through targeted marketing strategies.

Skills

Field marketing

Channel marketing

Partner marketing

Demand generation

CRM / marketing automation

Relationship management

ABM / account-based marketing

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Marketo

ABX tools

Job description

WatchGuard is seeking a Field Marketing Manager, North America, to develop and execute partner-centric marketing plans that drive demand, pipeline, and measurable business impact across the region.

The role partners with Channel Sales, regional marketing, and Global Demand Generation to translate corporate campaigns into tailored plans, optimize programs, and enable partners to achieve revenue goals through integrated campaigns and events.