Global Field & Channel Marketing Leader

WatchGuard Technologies, Inc.; Seattle (WA); Remote; USD 200,000 - 260,000; Full time

Job summary

WatchGuard Technologies, Inc. is seeking a Global Director of Field and Channel Marketing to lead the Field, Partner, and Events Marketing organization.

This role drives integrated programs to create pipeline, recruit partners, and grow our ecosystem while collaborating with the Revenue Marketing Team on growth objectives and customer satisfaction. The candidate will manage a talented team, translate annual plans into quarterly targets, and oversee budgets, MDF, and vendor management, delivering

Qualifications

• Experience leading field, partner and events marketing with budget ownership.
• Proven ability to drive pipeline and partner recruitment in a matrix org.
• Strong leadership, communication, and cross-functional collaboration skills.

Responsibilities

• Manage the global Field, Partner, and Events Marketing organizations and create an integrated plan aligned to sales.
• Develop deep partner relationships and partner programs to generate demand and new logos.
• Deliver ABX plans with sales to accelerate pipeline and growth.
• Introduce new processes and industry best practices across the organization.
• Translate annual plans into quarterly targets and operationalize across regions.
• Lead the events team to execute online and offline events meeting objectives.
• Maintain a 90‑day rolling calendar of activities and events.
• Provide tailored content support to sales and partners for outreach.
• Oversee budget planning, MDF spend, and vendor management with accurate reporting.

Skills

Channel marketing

Direct marketing

Demand generation

Budget management

CRM systems

Leadership

Project management

Communication

Education

BA/BS degree preferred

Tools

Salesforce.com

Job description

WatchGuard Technologies, Inc. is seeking a Global Director of Field and Channel Marketing to lead the Field, Partner, and Events Marketing organization.

This role drives integrated programs to create pipeline, recruit partners, and grow our ecosystem while collaborating with the Revenue Marketing Team on growth objectives and customer satisfaction. The candidate will manage a talented team, translate annual plans into quarterly targets, and oversee budgets, MDF, and vendor management, delivering