Field Marketing Manager, NA — Partner Engagement & Growth

WatchGuard Technologies, Inc.; Miami (FL); On-site; USD 105,000 - 120,000; Full time

Job summary

WatchGuard Technologies, Inc. is seeking a Field Marketing Manager for North America to drive awareness and partner enablement with Nationals and Distributors.

You will develop strategies, tailor campaigns, and execute events to accelerate pipeline across MSPs, DMRs, and distributors. You will collaborate with National Accounts, Distribution Sales, regional marketing, and Global Demand Gen to refine messaging, manage MDF and budgets, and deliver measurable results in a fast-paced, matrixed

Qualifications

• Bachelor's degree or equivalent practical experience in a related field.
• 5+ years in field/channel/partner marketing, ideally in tech/SaaS.
• Deep understanding of partner ecosystems (MSPs/DMRs/Distributors).
• Experience building joint marketing plans with partners and delivering results.
• Strong grounding in integrated B2B marketing (digital, content, webinars, ABM).
• Experience managing MDF budgets, timelines, and agencies.
• Proficiency with Salesforce, Marketo, ABX tools; data-driven mindset.
• Excellent written, verbal, presentation, and relationship skills.
• Analytical, proactive, and able to work in a fast-paced matrix environment.

Responsibilities

• Own the development, execution, and optimization of annual and quarterly marketing plans for National Accounts and Distributors across North America.
• Refine WatchGuard messaging and content for partner, distributor and end-user audiences.
• Plan and enable onsite events for Sales teams and travel to key events.
• Manage operational and financial processes related to incentive and rebate programs; MDF and contra-revenue.
• Coordinate involvement of National and Distribution accounts in WatchGuard-led events in North America.
• Gather partner feedback and market insights to improve campaigns and GTM effectiveness.
• Manage MDF and program budgets with accuracy and transparency.
• Ensure partner activities meet funding, brand standards, and business objectives.
• Track spend, forecasts, and results; recommend adjustments to improve ROI.

Skills

Field marketing

Channel marketing

Partner marketing

Campaign planning

B2B marketing

MDF budgeting

CRM & marketing automation

Salesforce

Marketo

ABX tools

Data-driven

Communication skills

Organization

Relationship management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Marketo

ABX tools

CRM platforms

Job description

WatchGuard Technologies, Inc. is seeking a Field Marketing Manager for North America to drive awareness and partner enablement with Nationals and Distributors.

You will develop strategies, tailor campaigns, and execute events to accelerate pipeline across MSPs, DMRs, and distributors. You will collaborate with National Accounts, Distribution Sales, regional marketing, and Global Demand Gen to refine messaging, manage MDF and budgets, and deliver measurable results in a fast-paced, matrixed