Strategic Partner Field Marketing Lead — North America

WatchGuard Technologies; Seattle (WA); On-site; USD 110,000 - 160,000; Full time

Job summary

WatchGuard Technologies is seeking a Field Marketing Manager, North America, to develop and execute partner-centric marketing plans with channel partners. You will translate campaign goals into tailored programs, align with Channel Sales, and drive demand, pipeline, and measurable business impact from strategy through execution.

This onsite role requires strong collaboration across marketing, sales, and agencies, plus budget stewardship and performance reporting in CRM.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; equivalent practical experience.
• 5+ years in field/partner marketing or demand generation in tech, cybersecurity, IT, or SaaS.
• Experience developing joint marketing plans with strategic partners and delivering measurable results.
• Strong understanding of integrated B2B marketing including digital campaigns and ABM.
• Experience managing MDF or marketing budgets, timelines, and multiple priorities.
• CRM, marketing automation, and analytics familiarity; Salesforce/Marketo preferred.

Responsibilities

• Own the development, execution, and optimization of annual and quarterly partner marketing plans for North America.
• Translate global campaigns into co-marketing initiatives for strategic partners and their audiences.
• Coordinate campaigns across paid, owned, earned, and partner-led channels.
• Collaborate with internal teams and agencies to deliver assets and enablement materials on brand and on time.
• Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted strategies.
• Define success metrics, track engagement and pipeline, and share actionable insights.

Skills

Partner marketing

Strategic planning

Campaign management

B2B marketing

Data-driven decision making

Relationship management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Marketo

ABX tools

Job description

WatchGuard Technologies is seeking a Field Marketing Manager, North America, to develop and execute partner-centric marketing plans with channel partners. You will translate campaign goals into tailored programs, align with Channel Sales, and drive demand, pipeline, and measurable business impact from strategy through execution.

This onsite role requires strong collaboration across marketing, sales, and agencies, plus budget stewardship and performance reporting in CRM.